by admin | Oct 8, 2015 | LinkedIn Groups
LinkedIn has announced some changes to the way LinkedIn Groups work, which I think will make Groups more useful. If the changes work as expected, it should help to reduce the levels of spam in groups, and encourage more real discussion and engagement. Among the...
by admin | Apr 21, 2014 | Business Development, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
LinkedIn has just announced that it now has 300 million members worldwide. Even more importantly than this impressive statistic, LinkedIn is making a global impact on how business is now done. Whether your business objectives are to build better relationships with...
by admin | Aug 26, 2013 | Business Development, LinkedIn, LinkedIn Groups, Marketing, Networking, Relationship Building
If you want to raise your profile, then LinkedIn Group involvement is a must! If you want to raise your profile with potential prospects, make sure your involvement is focused on LinkedIn groups where your prospects congregate. Get involved by ‘liking’...
by admin | Nov 18, 2012 | Business Development, LinkedIn Groups, Professional Services
If you want to look at how other professional services companies are using social media for B2B marketing, there’s a very interesting interview with Alan Schoenberg of CME Group that gives some helpful insights on how to make LinkedIn and other online tools. CME...
by admin | Oct 11, 2012 | LinkedIn Groups, Relationship Building
There is a thoughtful blog on making the best use of social media for marketing on LinkedIn’s new ‘thought leaders’ pages from Tim O’Reilly, founder of the publishing and event company O’Reilly. The key nugget, I think, is his belief in...
by admin | Aug 4, 2012 | Brand Management, Business Development, Customer Service, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...
