Marshall Walker provides bespoke LinkedIn training workshops and consultancy to help professional service firms and B2B businesses make better use of LinkedIn.

Benefits for professional service firms:

• LinkedIn integrated into overall business development and marketing strategy
• Wider understanding in the firm of LinkedIn’s value
• Better joined-up networks for referrals, cross-selling and repeat business
• Consistent branding by employees and leadership team
• Use of thought leadership for deeper relationships with clients
• Effective lead generation for specific services

What we do:

We deliver these benefits through bespoke LinkedIn training workshops for small groups, and consultancy. We tailor all of our work to your specific needs and those of your employees and partners – so we focus on what you need now.

The LinkedIn training workshops are hands-on and practical.  We don’t just talk about it — we work ‘live’ on LinkedIn, to deliver benefits right away. We can also offer brief follow-up surgeries to encourage colleagues to continue to practice what they’ve learned.

Practical deliverables:

Depending on your needs, you or your colleagues will learn how to:

• Raise your professional reputation and image on LinkedIn
• Use a Company page to drive sales leads to your website
• Research your target clients and find decision makers
• Market specific services through using Groups and other tools
• Connect effectively within your firm to support cross-selling
• Integrate LinkedIn with other marketing channels such as Twitter