A common gripe from marketing professionals who attend my LinkedIn trainings and workshops is the fact that the LinkedIn company page – now just called your LinkedIn Page – does not have the same level of functionality, offered from individual members’ LinkedIn profiles, to reach and engage with key target audiences.
Ever walked into a business networking event and wondered how you’re actually going to find those new key contacts from the sea of people in front of you? If this experience resonates then LinkedIn’s Find nearby feature could be an invaluable tool for helping you to quickly identify who’s in the room.
If you have been in business hibernation for the last four years, you may have missed news of the EU’s new data protection guidelines, known affectionately as GDPR (General Data Protection Regulation). The deadline for business compliance is 25 May 2018.