Want to boost engagement on your LinkedIn (company) page? Try the new ‘Content Suggestions’ feature
A common gripe from marketing professionals who attend my LinkedIn trainings and workshops is the fact that the LinkedIn company page – now just called your LinkedIn Page – does not have the same level of functionality, offered from individual members’ LinkedIn profiles, to reach and engage with key target audiences.
3 ways LinkedIn can help you become a more effective offline networker
Ever walked into a business networking event and wondered how you’re actually going to find those new key contacts from the sea of people in front of you? If this experience resonates then LinkedIn’s Find nearby feature could be an invaluable tool for helping you to quickly identify who’s in the room.
Does the new GDPR (General Data Protection Regulation) affect your LinkedIn activities?
If you have been in business hibernation for the last four years, you may have missed news of the EU’s new data protection guidelines, known affectionately as GDPR (General Data Protection Regulation). The deadline for business compliance is 25 May 2018.
Five ways to visually brand your LinkedIn profile for maximum effect
The power of visual marketing content to increase reach, engagement and sales across social networks, is undisputed in 2017, so how can you use visual imagery in your LinkedIn profile to draw in viewers, stand out from your competitors and make an impact that...
LinkedIn Desktop Redesign coming soon to a computer near you!
A new year, a new look LinkedIn…that’s what we should expect for 2017…or so LinkedIn keeps telling us… We’ve been hearing about the LinkedIn desktop redesign for quite a while now, and although rollout dates have been pushed back more than once, our...
LinkedIn Company Pages – revamp coming soon
I was pleasantly surprised the other week, when I went to my LinkedIn company page to find that I was given an option to access the new admin experience and view the new company page layout. We know that LinkedIn is in the process of rolling out...
Private Client Solicitors: Why you should use LinkedIn?
This content was first published in May 2016, as a featured article in PS - The Law Society’s Private Client Section magazine. For more information see here. How do you, as a private client solicitor, get business? The solicitors we work with tell us time and again...
Getting value from LinkedIn’s long-form posts
This article was originally published in the June 2016 edition of PSMG Magazine. Using the format of a longer blog post on LinkedIn has now become a great way to raise your profile both within your network on LinkedIn, and beyond. That’s because these...
Every LinkedIn profile tells a story
This content was co-authored by Emily Miller and Kirsten Hodgson (founder of Kaleidoscope Marketing) and first published in March 2016, as a featured article in the Solicitors Journal. Image by Stuart Miles and provided courtesy of...
How can LinkedIn help family law solicitors attract new clients?
This content was first published in February 2016, as a featured article in the The Law Society's online Communities - Family Section. For more information see here. In a previous article for the Law Management Section of The Law Society we discussed how...
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on our LinkedIn training,
Marshall Walker | The LinkedIn Tutors