by admin | Oct 21, 2012 | Business Development, LinkedIn, Relationship Building
It’s always worth reminding ourselves that LinkedIn is a way to foster your relationships with other living, breathing human beings – with all their uniqueness, their sensitivities and their social expectations. If you want to relate well with valuable...
by admin | Oct 11, 2012 | LinkedIn Groups, Relationship Building
There is a thoughtful blog on making the best use of social media for marketing on LinkedIn’s new ‘thought leaders’ pages from Tim O’Reilly, founder of the publishing and event company O’Reilly. The key nugget, I think, is his belief in...
by admin | Oct 9, 2012 | Business Development, LinkedIn, Professional Services
If you’re considering using online marketing channels, which is best for generating sales leads? According to a study by Hubspot earlier this year, LinkedIn is almost 3 times more effective than Twitter or Facebook for converting more website visitors into...
by admin | Apr 29, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
Use LinkedIn to get more value out of every event you attend. Here are some tips for integrating LinkedIn into your face-to-face networking activities when attending an event: Before the event: Let your LinkedIn connections know you are attending by posting a ‘status...
by admin | Apr 15, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
I’m a LinkedIn coach, so of course, I am very keen on LinkedIn as a marketing and business development tool. But does it replace face-to-face networking? Absolutely not! Some people have the misconception that if you simply have a LinkedIn profile, the...