by admin | Mar 18, 2014 | Brand Management, Business Development, LinkedIn, Marketing, Networking, Relationship Building, Strategy
LinkedIn has recently announced the universal roll out of their publishing platform so we can all publish blogs via LinkedIn and give Richard Branson and other ‘Influencers’ a run for their money. 🙂  It’s an excellent opportunity to raise your...
by admin | Jan 22, 2014 | Brand Management, LinkedIn, Marketing, Professional Services, Relationship Building, Strategy, Twitter
I recently read an excellent blog post via LinkedIn by Clara Shih entitled “What’s the Endgame for Social Media?.” In this post, she talks about how companies are currently using social media and the new trends emerging.  She mentioned a trend I...
by admin | Nov 18, 2012 | Business Development, LinkedIn Groups, Professional Services
If you want to look at how other professional services companies are using social media for B2B marketing, there’s a very interesting interview with Alan Schoenberg of CME Group that gives some helpful insights on how to make LinkedIn and other online tools. CME...
by admin | Oct 16, 2012 | Business Development, LinkedIn, Marketing, Professional Services
How do you get the best out of LinkedIn to generate sales in professional services? For a great starting point, check out this blog on using LinkedIn for sales prospecting from Anna Bratton at Salesforce. I particularly like her advice on using LinkedIn’s...
by admin | Oct 9, 2012 | Business Development, LinkedIn, Professional Services
If you’re considering using online marketing channels, which is best for generating sales leads? According to a study by Hubspot earlier this year, LinkedIn is almost 3 times more effective than Twitter or Facebook for converting more website visitors into...