by admin | Jan 18, 2013 | Marketing
We recently had this guest blog published by BrandVoice: For professionals serious about business-to-business networking and marketing, one social media tool that’s now compulsory is LinkedIn. 2012 was a year of change for this networking website, with refreshed...
by admin | Nov 18, 2012 | Business Development, LinkedIn Groups, Professional Services
If you want to look at how other professional services companies are using social media for B2B marketing, there’s a very interesting interview with Alan Schoenberg of CME Group that gives some helpful insights on how to make LinkedIn and other online tools. CME...
by admin | Oct 11, 2012 | LinkedIn Groups, Relationship Building
There is a thoughtful blog on making the best use of social media for marketing on LinkedIn’s new ‘thought leaders’ pages from Tim O’Reilly, founder of the publishing and event company O’Reilly. The key nugget, I think, is his belief in...
by admin | Aug 4, 2012 | Brand Management, Business Development, Customer Service, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...
by admin | Apr 29, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
Use LinkedIn to get more value out of every event you attend. Here are some tips for integrating LinkedIn into your face-to-face networking activities when attending an event: Before the event: Let your LinkedIn connections know you are attending by posting a ‘status...
