LinkedIn has so many marketing and business development tools you can use to build your business.  The question you need to answer to get best value out of LinkedIn is — what am I trying to achieve through my LinkedIn activities?

Once you know what you want from LinkedIn, only focus on tools and Applications that help you achieve your goals.  Don’t clutter your profile with Applications, etc just because they are available.   A LinkedIn profile with every bell and whistle available takes the focus off of you.  And let’s face it, your profile really is all about you — so make sure that your skills, expertise and character come shining through  by focusing on the tools that will help you highlight the person you are.

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