by admin | Mar 18, 2014 | Brand Management, Business Development, LinkedIn, Marketing, Networking, Relationship Building, Strategy
LinkedIn has recently announced the universal roll out of their publishing platform so we can all publish blogs via LinkedIn and give Richard Branson and other ‘Influencers’ a run for their money. 🙂 It’s an excellent opportunity to raise your...
by admin | Feb 16, 2014 | Business Development, LinkedIn, Marketing, Networking, Relationship Building, Strategy, Twitter, Uncategorized
In the Metro newspaper on 11 Feb 2014, I read an excellent article entitled ‘Our friend can be fake, like it or not’. It was all about how ‘likes’ and followers on Facebook and Twitter are now being bought and sold. This made me start thinking...
by admin | Jan 22, 2014 | Brand Management, LinkedIn, Marketing, Professional Services, Relationship Building, Strategy, Twitter
I recently read an excellent blog post via LinkedIn by Clara Shih entitled “What’s the Endgame for Social Media?.” In this post, she talks about how companies are currently using social media and the new trends emerging. She mentioned a trend I...
by admin | Aug 4, 2012 | Brand Management, Business Development, Customer Service, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...
by admin | Apr 29, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
Use LinkedIn to get more value out of every event you attend. Here are some tips for integrating LinkedIn into your face-to-face networking activities when attending an event: Before the event: Let your LinkedIn connections know you are attending by posting a ‘status...
by admin | Apr 15, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
I’m a LinkedIn coach, so of course, I am very keen on LinkedIn as a marketing and business development tool. But does it replace face-to-face networking? Absolutely not! Some people have the misconception that if you simply have a LinkedIn profile, the...