by admin | Oct 16, 2012 | Business Development, LinkedIn, Marketing, Professional Services
How do you get the best out of LinkedIn to generate sales in professional services? For a great starting point, check out this blog on using LinkedIn for sales prospecting from Anna Bratton at Salesforce. I particularly like her advice on using LinkedIn’s...
by admin | Oct 9, 2012 | Business Development, LinkedIn, Professional Services
If you’re considering using online marketing channels, which is best for generating sales leads? According to a study by Hubspot earlier this year, LinkedIn is almost 3 times more effective than Twitter or Facebook for converting more website visitors into...
by admin | Aug 4, 2012 | Brand Management, Business Development, Customer Service, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...
by admin | Apr 29, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
Use LinkedIn to get more value out of every event you attend. Here are some tips for integrating LinkedIn into your face-to-face networking activities when attending an event: Before the event: Let your LinkedIn connections know you are attending by posting a ‘status...
by admin | Apr 15, 2012 | Business Development, Customer Service, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
I’m a LinkedIn coach, so of course, I am very keen on LinkedIn as a marketing and business development tool. But does it replace face-to-face networking? Absolutely not! Some people have the misconception that if you simply have a LinkedIn profile, the...
by admin | Dec 5, 2011 | Brand Management, Business Development, Customer Service, LinkedIn, Marketing, Professional Services, Relationship Building, Strategy
Until recently, if you wanted to join a closed LinkedIn Group, you could only see which of your connections were group members before joining. You may have joined groups based on this information and then found, once you were a member, that the group wasn’t what you...
